Research

The Skoll Center for Social Impact Entertainment at UCLA TFT (Skoll Center SIE) is establishing a dynamic hub for world-class research on the utilization and impact of social responsibility and social impact storytelling in entertainment and performing arts. The Skoll Center SIE generates important verifiable research for the academic, entertainment and performing arts, and advocacy constituencies, supplying a variety of opportunities for students, faculty, staff and strategic partners to conduct meaningful research in this arena. It provides resources for the entertainment and performing arts industries, foundations and other relevant public and private organizations and alliances that wish to engage with, and support, the mission and goals of the Center.

The Skoll Center SIE, Participant Media and UCLA TFT are pleased to announce the launch of The State of Social Impact Entertainment, a flagship report that maps the landscape of social impact entertainment, examines frameworks for measurement, establishes best practices, highlights key issues and corroborates generally accepted impact principles. This engaging, high-impact report is distributed as a beautiful publication and online via a best-in-class digital content platform that serves as a landmark resource for a developing field, one that can be disseminated across the entertainment industry as well as to students and aspiring social impact entertainment practitioners.

With contributions from leading talent, detailed case studies, robust data and a comprehensive map of the space, the report serves as a foundation for future research and collaboration, setting the stage for further reports exploring the growing power and potential of social impact entertainment.

The report includes interviews with more than 50 contributors in this evolving space, including Oscar-winning actor and activist Leonardo DiCaprio; actor Don Cheadle (Hotel Rwanda); screenwriter Dustin Lance Black (Milk); filmmaker Tom McCarthy (Spotlight); director Joshua Oppenheimer (The Act of Killing); director Fisher Stevens (Before the Flood); writer-producer Eve Ensler (The Vagina Monologues); social impact campaign strategist Bonnie Abaunza; Participant Media CEO David Linde; Pat Mitchell, the former president and CEO of PBS and the Paley Center for Media; the Sundance Institute's Tabitha Jackson; The Doc Society's Beadie Finzi and Jess Search; Cathy Schulman, an Oscar-winning producer and president emerita of Women in Film; Geralyn Dreyfous (Impact Partners and Utah Film Center), SoulPancake's Shabnam Mogharabi and Rainn Wilson; the Ford Foundation's Cara Mertes; UCLA TFT Dean Teri Schwartz; and filmmakers Reginald Hudlin (Marshall) and Gina Prince-Bythewood (Love & Basketball).

The report is available free online at www.thestateofsie.com.