Style Guide


This guide is a resource for anyone involved with official communications at the UCLA School of Theater, Film and Television, especially in regards to web, advertising, print collateral, marketing, e-mail and customer service.

In this area of the site, you will find official logos, style guidelines and standards, examples of common design elements (color, typography, etc.), downloadable code templates, and — over time — other additional resources.

About this Style Guide

This guide was created by Marketing Communications within UCLA School of Theater, Film and Television. For assistance regarding these resources, website development, and video production issues, contact:



Logos

Need our logo? Please help yourself, but we encourage you to also refer to UCLA's graphic identity usage guidelines.

WIDE: Option 1 (300dpi JPG / Vector EPS), Option 2 (300dpi JPG / Vector EPS), Option 3 (300dpi JPG / Vector EPS), Option 4 (300dpi JPG / Vector EPS)
NARROW: Option 5 (300dpi JPG / Vector EPS), Option 6 (300dpi JPG / Vector EPS), Option 7 (300dpi JPG / Vector EPS), Option 8 (300dpi JPG / Vector EPS)


Colors

Tired of black and white? Please help yourself, but we encourage you to also refer to UCLA's color usage guidelines.

UCLA Blue
CMYK: 75-35-0-7
RGB: 83-104-149
Hex: #536895

UCLA Blue (inverse)
CMYK: 75-35-0-7
RGB: 83-104-149
Hex: #536895

UCLA / TFT Green with Black
CMYK: 42-0-75-0
RGB: 148-207-76
Hex: #ac6

UCLA / TFT Green with Black (inverse)
CMYK: 42-0-75-0
RGB: 148-207-76
Hex: #ac6

UCLA Gold
CMYK: 0-29-91-0
RGB: 254-187-54
Hex: #ffb300

UCLA Gold (inverse)
CMYK: 0-29-91-0
RGB: 254-187-54
Hex: #ffb300

UCLA / TFT Green with White
CMYK: 56-0-100-20
RGB: 89-150-25
Hex: #793

UCLA / TFT Green with White (inverse)
CMYK: 56-0-100-20
RGB: 89-150-25
Hex: #793


Code Template

Web sites developed for the School, departments, programs or other units are considered official web sites and should conform to these overall style guidelines. Using the official templates is recommended but not mandatory.

Last Modified: Thu Aug 20, 2009

Structural and User Interface Elements

Header


H1 Header


Body


Footer


Body Content with One Column

Example: One Column with Gutter

Column 1 Copy Goes Here.

Example: One Column without Gutter

Column 1 Copy Goes Here.

Body Content with Two Columns

Example: Two Column, Left Emphasis with Both Gutters

Column 1 Copy Goes Here.

Example: Two Column, Left Emphasis with Left Gutter Only

Column 1 Copy Goes Here.

Example: Two Column, Left Emphasis with Right Gutter Only

Column 1 Copy Goes Here.

Example: Two Column, Right Emphasis with Both Gutter

Column 2 Copy Goes Here.

Example: Two Column, Right Emphasis with Left Gutter Only

Column 2 Copy Goes Here.

Example: Two Column, Right Emphasis with Right Gutter Only

Column 2 Copy Goes Here.

Body Content with Three Columns

Example: Three Column with All Gutter

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Three Column with Left Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Three Column with Middle Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Three Column with Right Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Body Content with Four Columns

Example: Four Column with First Left Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Four Column with Second Left Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Four Column with First Right Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.

Example: Four Column with Second Right Gutter Only

Column 1 Copy Goes Here.
Column 2 Copy Goes Here.
Column 3 Copy Goes Here.