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Producing and Monetizing Your Digital Series

Are you a business owner, marketer or advertiser? An actor? A show creator? An aspiring media personality? A vlogger? An influencer? A filmmaker? A sketch writer? A producer?

Would you like to have a fully developed blueprint for a digital video project or personal brand?

Do you want to learn how to produce and monetize your online project?

Then this course was designed for you.

All you need to do is show up with a project in mind.


Taught by digital content producer and strategist Gabe Michael, this 10-week course will guide its participants into preproduction with a solid creative and business plan. The course will be part lecture, part workshop, and full of industry guests.

This course will help you:

Define the end goal of your project or show

Learn how to produce your project

Budget your project

Define and engage your audience

Learn how to get your project seen

Learn how to monetize your project

Create your pitch

You will study:

The current and past players in the digital space

The different types of successful digital projects

The most successful online show formats

Guests will include:

Digital series creators

PR and distribution specialists

Digital Network Executives

Ecommerce and web strategy experts

Content marketing specialists


Click here for an application form.

Application Deadline: March 22, 2017

Course Start Date: Wednesday, April 5, 2017

Course End Date: Wednesday, June 7, 2016.

Workshop Day/Time: Wednesdays, 7:00 p.m.-10:00 p.m.

Tuition: $1,200

Admission: Although our courses are traditionally limited to students who have completed an undergraduate education, currently enrolled college sophomores and above are also eligible to apply to this course.


About the Instructor: Gabe Michael is Co-Founder, Executive Producer and Creative Director at Forge Apollo, where he specializes in creating video content, digital series, commercials, original films and branded content. Prior to Forge Apollo, Gabe was a producer at Break Media, the #1 digital media company for male-targeted content creation and distribution, and a producer for leading YouTube multi-channel network Maker Studios, where he oversaw the popular Epic Rap Battles vertical. Praised by New Media Rockstars as having been "involved with just about every established YouTube happening on Earth lately," Gabe's videos have amassed over 356 million views and counting. Recently, Gabe has directed and produced the award nominated "Evolution of the Bikini" and just launched a film "Diary of a Psychopath" with Eli Roth's Crypt TV. He holds an MFA from UCLA's Producers Program and an undergraduate degree in Film & Electronic Art from Cal State Long Beach.