‘Click Remove Album’: Apple, U2, and Culture Demanding On Itself

U2_EchoesCommercial

 

“U2’s The Edge smashes his guitar while encased in an iPhone frame in Apple’s new commercial promoting the band’s album, ‘Songs of Innocence.’ Frame grab by author”

 

This article examines Apple’s decision to push U2’s album “Songs of Innocence” to all of its users through the iCloud. I consider this strategy of music distribution as an inversion of the notion of “on demand culture,” instead suggesting it functions more as “culture demanding on itself” through an intrusion into the everyday practice and devices of music listeners. This brief article calls for a better understanding of how individuals and corporations negotiate questions of taste culture and distribution amidst “ubiquitous access” to content and to devices. Continue reading “‘Click Remove Album’: Apple, U2, and Culture Demanding On Itself” »