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Home > Faculty > Lawrence B. Tuch

Lawrence B. Tuch


Lawrence B. TuchLarry Tuch is a writer and creative consultant working in the fields of themed entertainment, place making and interactive media. He has created and taught interactive authoring courses including Interactive Narrative: Place, Media, Story, Independent Video Games: Concept Development Lab and Interactive Narrative. He has served on the Industry Advisory Council of the University of California Digital Media Initiative Program (1999-2003) and on the UCLA-Industry Transformative Media Consortium (2007-2008).

Some of Mr. Tuch’s most cutting-edge work has been in the field of interactive narrative and immersive environments. He was the head writer and co-designer for Paramount Pictures’ StoryDrive Engine Project, an effort that focused on blending Hollywood-style story and character development with interactive design. He also worked as a writer and designer on virtual reality projects for Walt Disney Imagineering and the USC Institute for Creative Technologies. His Interactive media projects have been profiled in the Wall Street Journal, the Christian Science Monitor and Digital Storytelling: A Creator’s Guide to Interactive Entertainment, written by Carolyn Miller (Focal Press).

In the field of place making, Mr. Tuch’s work focuses on shaping the narratives and themes that inform the master planning and thematic design of visitor destinations around the world. These projects have included resorts in the Caribbean and the People’s Republic of China (PRC), water parks in Qatar and South Korea, and cultural heritage sites in Armenia and the PRC. His visitor destination projects have also included creative consulting for the Franklin Institute and Science Museum in Philadelphia, the LAPD Historical Society, AOL Time Warner, and Pacific Park on the Santa Monica Pier.


Home > Faculty > Alan Friel

Alan Friel


About Alan FrielAlan Friel is a partner at Edwards Wildman, where he chairs the media and technology licensing & transactions practice and is on the steering committees of the departments of intellectual property and of privacy and data protection. He is a thought leader regarding convergence legal issues – the property, liability and regulatory implications at the evolving intersections between media, marketing, technology, distribution, commerce, privacy and communication brought about by the ongoing digital revolution. He also regularly addresses complex intellectual property and business issues for a broad range of traditional industries, including research and development, licensing, financing, acquisitions, distribution, sales representative relationships, manufacturing, outsourcing, labeling, warranty matters and joint ventures.

A sought-after speaker and counselor regarding practical application of substantive legal issues, Friel is most proud of his long affiliation with the UCLA School of Theater, Film and Television, where he helps groom the next generation of new media lawyers, executives and creatives. Friel has been contributing to the development of the legal and business paradigms of cyberspace since the days of CD-Rom and bulletin board services. He negotiated the first experimental Internet production agreements with traditional Hollywood talent unions – SAG, DGA and WGA – in the 1990s.

Friel continues to be on the cutting edge of emerging media, crafting alliances between TV producers and distributors and online services and between big brands and social game publishers and app developers, as examples. From major acquisitions to specific campaigns and basic online or mobile presence, Friel brings the experience and foresight necessary to help companies and entrepreneurs navigate the compelling, but complex, opportunities disruptive technology creates. His clients include both established and emerging companies. Friel is AV® Preeminent™ 5.0 out of 5 Peer Review Rated by Martindale-Hubbell.

Notable Experience

  • Counsels clients on the privacy, data security, technology, regulatory and intellectual property implications of using mobile, social and digital media. As these mediums become more integrated into marketing initiatives, the company may not be aware of the legal implications at great risk to their assets and goodwill and too often resulting in FTC and AG actions or class action lawsuits.
  • Extensive experience in matters relating to live action and animation television and theatrical motion picture development, production and distribution.
  • Negotiates branded entertainment and product placement and integration agreements.
  • Represents clients regarding (online and offline) advertising, marketing, sponsorship and promotions.
  • Drafts and negotiates licensing agreements and other intellectual property transactions.
  • Addresses interactive game, digital, software and other technology matters.
  • Structures research and development, manufacturing, distribution and sales arrangements.
  • Advises on financing and acquisition arrangements.


  • “No Purchase Necessary – Sweepstakes and Contests have become mainstays of the marketing arsenal, but they create legal issues for promoters,” Marketing Management, March/April 2008
  • “New Ego-Regs – The FTC Considers Revising Environmental Marketing Rules,” Promo Magazine, March 2008
  • “Harnessing Creativity or Creating Liability?” Internet Law & Strategy, November 2007
  • “Coordinating the Roles and Responsibilities of Companies and Their Advertising, Marketing, Promotional and Interactive Media Agencies,” Los Angeles Business Journal, April 2007
  • “Is Your Web Site COPPA Compliant?” Internet Law and Strategy, January 2007