As the former CMO and SVP of Microsoft, Mich Mathews-Spradlin oversaw the company's global marketing function, including the household brands of Windows, Office, Xbox, Internet Explorer and Bing. She retired from Microsoft in 2011, after 22 years.
Mathews-Spradlin led Microsoft’s consumer and business-to-business marketing to hundreds of millions of global customers. She was instrumental in driving the growth of Microsoft’s global business by building several of the world’s leading technology brands. An expert in brand building, marketing strategy and reputation management, Mathews-Spradlin shaped Microsoft to be one of the most consistently admired brands in the world.
Mathews-Spradlin is a marketing leader with depth expertise in digital and traditional media. In addition to marketing, she has strong operational skills and orchestrated a marketing organization of several thousand people around the globe responsible for a multi-billion budget.
As the most senior woman at Microsoft, she was also a strong advocate for female advancement and personally spearheaded the company’s network and mentoring program for female progression at the company.
Mathews-Spradlin began her career with Microsoft in 1989 as a consultant in the U.K. She later joined Microsoft in the United States in 1993 and became a corporate officer in 1999. She served on both Bill Gates’ and Steve Ballmer’s leadership teams. Prior to working with Microsoft, Mathews-Spradlin spent three years at General Motors. She has a degree in business from the University of Brighton.
Mathews-Spradlin serves on the boards of Caltech, The Wendy’s Company and Unilever’s digital advisory board. She also serves on the private boards of You and Mr. Jones, Oanda Corp, The Bouqs and Bitium. She also spends her time angel investing, primarily in the technology sector, and regularly guest lectures at both USC and UCLA.