Ken Hertz (J.D. '84) is a senior partner in the Beverly Hills law firm of Hertz, Lichtenstein & Young, LLP. He and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm’s clients include Will Smith, No Doubt, Gwen Stefani, The Black Eyed Peas, will.i.am, Herbie Hancock, Jason Mraz, Britney Spears, Janet Jackson, David Blaine, Shaun White and Alex Rodriguez. Prior to joining the firm, Hertz was in charge of music, business and legal affairs for The Walt Disney Company.
Hertz is also a principal in Membrain, an entertainment marketing and strategy consulting firm. Membrain consults a number of firms engaged in businesses operating in the entertainment content, fashion, technology and marketing industries (Membrain’s clients include Intel, McDonald’s, Hasbro, MillerCoors, Li & Fung and Coty).
Hertz is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence. He is often quoted in The New York Times, Los Angeles Times, and The Wall Street Journal, and has appeared on CNBC’s monthly newsmagazine Business Nation. He has also been an instructor at UCLA’s Anderson Graduate School of Management, and an adjunct professor of law at the University of Southern California.