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Lawrence B. Tuch


Lawrence B. TuchLarry Tuch is a writer and creative consultant working in the fields of themed entertainment, place making and interactive media. He has created and taught interactive authoring courses including Interactive Narrative: Place, Media, Story, Independent Video Games: Concept Development Lab and Interactive Narrative. He has served on the Industry Advisory Council of the University of California Digital Media Initiative Program (1999-2003) and on the UCLA-Industry Transformative Media Consortium (2007-2008).

Some of Mr. Tuch’s most cutting-edge work has been in the field of interactive narrative and immersive environments. He was the head writer and co-designer for Paramount Pictures’ StoryDrive Engine Project, an effort that focused on blending Hollywood-style story and character development with interactive design. He also worked as a writer and designer on virtual reality projects for Walt Disney Imagineering and the USC Institute for Creative Technologies. His Interactive media projects have been profiled in the Wall Street Journal, the Christian Science Monitor and Digital Storytelling: A Creator's Guide to Interactive Entertainment, written by Carolyn Miller (Focal Press).

In the field of place making, Mr. Tuch’s work focuses on shaping the narratives and themes that inform the master planning and thematic design of visitor destinations around the world. These projects have included resorts in the Caribbean and the People’s Republic of China (PRC), water parks in Qatar and South Korea, and cultural heritage sites in Armenia and the PRC. His visitor destination projects have also included creative consulting for the Franklin Institute and Science Museum in Philadelphia, the LAPD Historical Society, AOL Time Warner, and Pacific Park on the Santa Monica Pier.