John Hegeman has long been regarded as one of the entertainment industry’s leading innovators in theatrical marketing. From mainstream blockbusters to independent classics, Hegeman has spent over 20 years successfully launching a diverse range of films utilizing ground breaking marketing techniques. A pioneer in the digital space, Hegeman has overseen over 200 online campaigns, as well as the creation of thousands of hours of digital short form animation and video programming.
Within the Horror and Sci-Fi arena, Hegeman has worked on some of the all time classics including “The Blair Witch Project,” “Saw I,” “Saw II,” “Silence of The Lambs,” “Stargate,” “Hellboy,” “Open Water,” “28 Weeks Later” and the original "Day Of The Dead."
Hegeman’s more mainstream portfolio includes such critically acclaimed hits as “Marley and Me,” Tyler Perry’s first feature film “Diary of a Mad Black Woman,” “Goldeneye," "Birdcage," "Dances With Wolves," "Leaving Las Vegas" and "The Buena Vista Social Club."
Hegeman currently serves as President, Worldwide Marketing and Acquisitions, at QED International, where he oversees all the companies marketing efforts, feature acquisitions and genre productions.
Prior to QED International, Hegeman served as Chief Marketing Officer for New Regency Productions, overseeing all marketing efforts for the company’s productions on a worldwide basis. Hegeman worked closely with 20th Century Fox in the strategic planning and implementation of marketing campaigns across all divisions; including domestic and international theatrical distribution and home entertainment, digital exploitation and library management. Some recent titles include "In Time," "Alvin and the Chipmunks" and "Love and Other Drugs."
Before joining New Regency in January 2008, Hegeman served as Chief Operating Officer for Fox Atomic, where he oversaw day-to-day operations for the young-adult driven film division, including production, marketing, digital, operations and distribution. Some of the titles released were “28 Weeks Later,” “Hills Have Eyes 2” and "Death Sentence."
Prior to joining Fox Atomic, Hegeman served as President of Worldwide Marketing for Lionsgate, where he helped the company rise to prominence and spearheaded a string of box office successes including Oscar®-winner “Crash,” "Diary of a Mad Black Woman" and the highly profitable worldwide horror hits "Saw" and “Saw II.” In 2005, Hegeman was named Entertainment Marketer of the Year by Advertising Age magazine.
Before joining Lionsgate, Hegeman was Founder and President of Distant Corners Entertainment Group, the ultimate online destination for horror, sci-fi, fantasy and alternative entertainment. The company developed two feature films, “Darkness Falls” (which Hegeman also produced) and “The Messengers,” half a dozen online games and comics and hundreds of hours of short form content. Distant Corners had a first-look feature film deal with Revolution Studios and a first-look television deal with Columbia Tri Star Television.
Hegeman served from 1997 to 2000 as President of Worldwide Marketing for Artisan Entertainment, where he helped transform Live Entertainment, a struggling video company, into Artisan Entertainment, at the time one of the leading Independent Studios in the world. At Artisan he revolutionized contemporary marketing campaigns with the historic release of the horror film “The Blair Witch Project.” Hegeman also oversaw the marketing campaigns for the Academy Award®-nominated documentary “The Buena Vista Social Club” and Darren Aronofsky's critically acclaimed “PI."
Hegeman also previously held executive marketing and distribution positions at Revolution Studios, MGM/UA, Orion Pictures and Orion Classics. Hegeman also is a Visiting Professor at TFT, where he has taught Marketing in the UCLA Producers Program since 2008.